Nuit Blanche Winnipeg
No Sleep, Just Art
Objective
Design a cohesive advertising campaign for Nuit Blanche Winnipeg, including a 12 × 18 poster, colour print ad, black-and-white print ad, Instagram ads, and an outdoor ad.
The campaign was created to increase awareness and attendance while positioning the event as accessible, inclusive, culturally vibrant, and deeply connected to Winnipeg's creative identity.
Creative Direction
The visual system needed to feel bold, energetic, and legible in nighttime environments. Movement, light, and exploration guided the overall tone, reflecting the experience of moving through the city during the festival.
Poster Design
The poster uses expressive colour, strong contrast, and dynamic composition to capture the late-night energy of the event. The design avoids overly formal or academic art language, making the festival feel open, lively, and welcoming.
Black and White Adaptation
The black-and-white version was designed to maintain impact without relying on colour. Contrast, hierarchy, and shape carry the energy of the campaign while keeping the event details clear and readable.
Outdoor Application
The outdoor ad was built for quick recognition from a distance. Scale, contrast, and simplified messaging help the campaign remain effective in a busy public environment.
Final Effect
The final campaign feels expressive, rough, and energetic while still remaining clear across formats. It reflects Nuit Blanche as a public, creative, and exploratory event rooted in the city's arts community.
Campaign Applications
The campaign system was designed to adapt across print, digital, and outdoor formats while maintaining a consistent visual identity. Each application supports the same central message: Nuit Blanche is bold, public, creative, and meant to be experienced throughout the city.
