Oh Goody!
Re-label and campaign launch
Objective
Design a refreshed label for Oh Goody rosé alongside a cohesive campaign system spanning print and digital formats.
Initial Direction
Early sketches explored a bright, summery tone inspired by patio culture, emphasizing ease, warmth, and social connection.
Visual Exploration
Colour palettes, florals, fruit imagery, and woodblock-inspired illustration styles were tested to establish a playful yet cohesive visual identity.
Iterations - Label
Label iterations focused on balancing illustration, flavour cues, and shelf presence, refining the composition into a clear and engaging bottle design.
Iterations - Ads
Campaign concepts expanded the label's tone into social and print applications, emphasizing lighthearted, shareable moments tied to summer and connection.
Final Effect
The final system presents Oh Goody as bright, social, and easygoing, capturing the energy of patio season through a cohesive visual language.
Campaign Applications
The system translates consistently across formats, maintaining a unified tone while adapting to print, digital, and social environments.
